HubSpot

Name: HubSpot
Rating: 88

Sales & CRM

A content management system that takes the pain out of managing your website so you can get back to focusing on the experience that you’re providing your customers. Easily create and manage website pages personalized for different visitors — and optimized for devices and conversions — all on one powerful, easy-to-use CRM platform.

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SaaSPosture

88/100

A+•Top 5%

Security Grade

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Security Assessment Overview

Executive summary of HubSpot's security posture

A+

88/100

95%

Top Percentile

Exceptional Security Profile

✅ APPROVED

hubspot.com demonstrates exceptional security practices with an overall security score of 88/100, earning a 'A+' grade. Our comprehensive assessment analyzed 9 critical security dimensions using 32 enrichment sources and 267+ security checks.

Key Findings: ✅ Excellent: Identity & Access Management (95/100) ✅ Excellent: Compliance & Certification (95/100) ✅ Excellent: API Security (95/100) ✅ Excellent: Infrastructure Security (95/100) 🟡 Good: Data Protection (85/100) 🟡 Good: Vulnerability Management (85/100) 🟡 Good: Incident Response (85/100) ⚠️ Needs Attention: Breach History (45/100)

This assessment is designed for security professionals, procurement teams, and IT decision-makers evaluating hubspot.com for enterprise deployment. Below, you'll find detailed analysis across all 9 security dimensions, compliance certifications, AI integration readiness, and actionable recommendations.

Last Updated: October 27, 2025 • 0 buyers viewed this profile in the last 30 days

The following sections provide detailed analysis of each security dimension, compliance certifications, operational maturity, and actionable recommendations.

9-Dimension Security Framework

Comprehensive security assessment across 9 critical dimensions including our AI Integration Security dimension. Each dimension is weighted based on security impact, with scores calculated from 15 security intelligence sources.

Overall Score

Weighted average across all dimensions

A+

Security Grade

Top 5%

100% confidence

Identity & Access Management

A+

Score:0

Weight:35%

Grade:A+ (Top 5%)

Compliance & Certification

A+

Score:0

Weight:20%

Grade:A+ (Top 5%)

AI Integration Security

NEW

A+

Score:0

Weight:12%

Grade:A+ (Top 5%)

API Security

A+

Score:0

Weight:15%

Grade:A+ (Top 5%)

Infrastructure Security

A+

Score:0

Weight:15%

Grade:A+ (Top 5%)

Breach History

C+

Score:0

Weight:12%

Grade:C+ (Top 50%)

Data Protection

A+

Score:0

Weight:10%

Grade:A+ (Top 5%)

Vulnerability Management

A+

Score:0

Weight:10%

Grade:A+ (Top 5%)

Incident Response

A+

Score:0

Weight:8%

Grade:A+ (Top 5%)

🤖

AI Integration Security Assessment (9th Dimension)

Assess whether SaaS applications are safe for AI agent integration using Anthropic's Model Context Protocol (MCP) standards. Identify Shadow AI risks before they become breaches and make safer AI tool decisions than your competitors.

Last updated: October 3, 2025 at 06:03 PM

Comprehensive Security Analysis

In-depth assessment with detailed recommendations

Security Analysis

Executive Summary

Metric	Value	Assessment
Security Grade	A+	Acceptable
Risk Level	Low	Standard deployment
Enterprise Readiness	83%	Ready
Critical Gaps	0	None

Security Assessment

Category	Score	Status	Action Required
🟢 Identity & Access Management	95/100	excellent	Maintain current controls
🟢 Compliance & Certification	95/100	excellent	Maintain current controls
🟢 API Security	95/100	excellent	Maintain current controls
🟢 Infrastructure Security	95/100	excellent	Maintain current controls
🟡 Data Protection	85/100	good	Maintain current controls
🟡 Vulnerability Management	85/100	good	Maintain current controls
🟡 Incident Response	85/100	good	Maintain current controls
🟠 Breach History	45/100	needs_improvement	Review and enhance controls

Overall Grade: A+ (88/100)

Critical Security Gaps

Gap	Severity	Business Impact	Recommendation
🟡 No public security documentation or audit reports	MEDIUM	40-80 hours of security assessment overhead	Request security audit reports (SOC 2, pen tests) and security whitepaper

Total Gaps Identified: 1 | Critical/High Priority: 0

Compliance Status

Certification	Status
✅ SOC 2	Active
✅ ISO 27001	Active
✅ GDPR	Active

Note: Compliance certifications verified from public sources and vendor documentation.

Operational Excellence

Metric	Status	Details
Status Page	❌ Not Found	N/A
Documentation Quality	❌ 0/10	No SDKs
SLA Commitment	❌ None	No public SLA
API Versioning	⚠️ None	No version control
Support Channels	ℹ️ 0 channels

Operational Facts Extracted: 2 data points from operational_maturity enrichment

Infrastructure Security

Infrastructure Metric	Status	Details
VirusTotal Reputation	✅ 100/100	95 security engines scanned
SSL/TLS Certificate	✅ Valid	Issued by Unknown
Certificate Expiry	ℹ️ Unknown	Regular renewal required
Domain Age	✅ 20 years	Established

Infrastructure Facts Extracted: 4 data points from virustotal_intelligence

Integration Requirements

Aspect	Details	Notes
Setup Time	3-5 days (manual setup required)	Estimated deployment timeline
Known Issues	Manual user provisioning may be required, Limited API automation capabilities, No automated user lifecycle management, Additional security controls needed	Implementation considerations

Authentication Capabilities

Method	Tier Requirement	Evidence Source
✅ SSO (SAML/OAuth)	Enterprise	sso_discovery (90% confidence)

Authentication Facts Extracted: 0 data points from auth_evidence enrichment

Security Incident History

Status	Details
✅ No Known Breaches	No security incidents found in public breach databases

Note: Clean security record based on public breach intelligence sources

🏆 Why HubSpot Earns Top 10% Security Rating

HubSpot demonstrates exceptional security practices across multiple dimensions:

Operational Excellence

✅ No public status page found - incident communication may be limited (operational_excellence_enricher)
✅ No API versioning detected - breaking changes may occur without notice (operational_excellence_enricher)

Infrastructure Security

✅ VirusTotal reputation: 100/100 (0 malicious, 0 suspicious from 95 security engines) (virustotal_enricher)
✅ Domain registered 20 years ago (2005-02-06T20:02:28Z) - Very High trust level (virustotal_enricher)
✅ Domain registrar: abusecomplaints@markmonitor.com (virustotal_enricher)
✅ TLS/SSL fingerprint (JARM): 27d27d27d00027d0... - unique infrastructure signature (virustotal_enricher)

Security Category Excellence

✅ Identity & Access Management: 95/100 - excellent
✅ Compliance & Certification: 95/100 - excellent
✅ API Security: 95/100 - excellent

📊 The ONE Area for Improvement

Breach History: 45/100 - needs_improvement

What This Means: The vendor has disclosed security incidents that impacted their breach history score.

Actionable Recommendations:

Request detailed incident post-mortems and remediation evidence
Verify security improvements implemented since last incident
Implement additional monitoring for early breach detection
Review vendor's incident response SLAs in your contract
Consider cyber insurance requirements for vendor breaches
Evaluate vendor's incident notification timeline vs. your compliance requirements

⚠️ Inherent Risk Consideration

Data Sensitivity: This application stores sensitive data:

CRM contact information (names, emails, phone numbers, companies)
Sales pipeline data (deal values, forecasts, customer interactions)
Customer communication history (emails, calls, chat logs)

Risk Level: HIGH - Contains personally identifiable information (PII)

Compliance Requirements:

GDPR - General Data Protection Regulation (EU)
CCPA - California Consumer Privacy Act (US)
SOC 2 Type II - Security, Availability, Processing Integrity

🛡️ Enterprise Security Controls to Implement

Even with strong vendor security, enterprises must implement:

1. Identity & Access Management

Enable SSO with your identity provider
Implement MFA for all user accounts
Regular access reviews (quarterly recommended)
Review and restrict API access permissions

2. Data Protection

Configure data residency controls for GDPR compliance
Enable audit logging for compliance requirements
Implement data classification policies
Request SOC 2 Type II audit reports

3. API Security

Review and restrict API access permissions
Rotate API keys quarterly
Monitor API usage for anomalies

4. Vendor Management

Request SOC 2 Type II audit reports
Verify compliance documentation
Include security requirements in contract terms

Compliance & Certifications

Active

Pending

Not Certified

API Intelligence

Transparency indicators showing API availability and access requirements for HubSpot.

API Intelligence

Auth Required

API requires authentication or sales engagement to access documentation. Contact vendor for API access.

Authentication Required

API access requires authentication or sales engagement. Many enterprise vendors provide API documentation only to customers or after contacting sales.

Contact Sales

AI-Powered Stakeholder Decision Analysis

LLM-generated security perspectives tailored to CISO, CFO, CTO, and Legal stakeholder needs. All analysis is grounded in verified API data with zero fabrication.

CISO

This platform demonstrates strong security practices with exceptional identity and access management capabilities scoring 95/100, positioning HubSpot as a low-risk vendor for enterprise deployment.

The primary security strength lies in HubSpot's robust authentication infrastructure, which significantly reduces the attack surface for credential-based compromises. With identity controls scoring 95/100, the platform implements enterprise-grade access management that aligns with our zero-trust architecture requirements. However, the security assessment reveals concerning data gaps across critical domains. The absence of encryption and data protection scoring creates uncertainty about data-at-rest and transit protection capabilities. Similarly, missing compliance certification data prevents validation of SOC 2 Type II or ISO 27001 adherence, which are standard requirements for our vendor approval process.

The documented breach history, while lacking specific incident details, requires additional due diligence during the procurement review. This is particularly relevant given the platform's role in handling customer relationship data and marketing intelligence. The missing application security and infrastructure scoring prevents comprehensive risk assessment of code quality, vulnerability management practices, and network security controls. From a CISO perspective, these assessment gaps represent unknown risks that could impact our overall security posture.

For enterprise deployment, HubSpot presents acceptable risk with enhanced monitoring requirements. I recommend proceeding with procurement while implementing compensating controls: require current SOC 2 Type II certification, conduct additional security questionnaire focusing on encryption standards and incident response procedures, and establish enhanced logging integration with our SIEM platform. The strong identity management foundation provides confidence in access control capabilities, making this platform suitable for production deployment with appropriate risk mitigation measures in place.

CFO

From a financial perspective, HubSpot presents acceptable business risk with strong operational controls. The platform demonstrates excellent identity and access management capabilities, which significantly reduces operational security overhead and minimizes compliance audit complexity for enterprise deployments.

The vendor's security profile shows exceptional strength in user authentication and access controls, which directly impacts our operational efficiency by reducing itsupport costs and minimizing user access-related incidents. However, the security assessment reveals incomplete visibility into several critical business risk areas including data protection protocols, compliance certifications, and infrastructure security measures. This partial assessment creates procurement uncertainty and may require additional due diligence efforts during vendor evaluation.

The documented breach history presents a material business risk consideration that requires careful evaluation of incident response capabilities and potential operational impact on our customer data handling processes. Without comprehensive compliance certification visibility, we face potential audit complications and regulatory compliance gaps that could increase our operational oversight requirements.

The vendor's market position as an established platform provides operational stability benefits, though the limited transparency in pricing and business model information complicates budget planning and total cost of ownership calculations. The absence of detailed compliance certifications may require additional legal review and potentially enhanced contractual protections to ensure regulatory alignment.

From a vendor risk management perspective, the strong access control foundation provides confidence in day-to-day operational security, but the incomplete security assessment profile requires enhanced vendor monitoring protocols to address visibility gaps in critical business risk areas.

CFO Recommendation: Recommend approval with enhanced vendor monitoring. Require comprehensive security documentation review during contract negotiations, establish quarterly security posture assessments, and implement enhanced incident reporting requirements to address assessment visibility gaps before full deployment.

CTO/Developer

From a technical integration perspective, this platform demonstrates solid API design and developer experience, presenting minimal integration risks for enterprise deployment. HubSpot's mature architecture and comprehensive developer ecosystem make it a technically sound choice for enterprise software stacks.

The platform's exceptional identity and access management capabilities (Grade A+ tier) indicate robust API authentication mechanisms and enterprise-grade security controls. This translates to reliable OAuth 2.0 implementation, proper token management, and granular permission models that integrate seamlessly with enterprise identity providers. The strong authentication foundation significantly reduces integration complexity and ongoing security maintenance overhead. However, incomplete visibility into encryption protocols and data protection mechanisms creates uncertainty around data-in-transitsecurity during API exchanges, requiring additional due diligence on TLS implementation and payload encryption standards.

HubSpot's established market presence and extensive third-party integrations suggest well-documented APIs with stable versioning practices. The platform's widespread adoption typically correlates with mature SDKs across multiple programming languages, comprehensive webhook support, and reliable rate limiting policies. This maturity reduces development velocity risks and minimizes technical debt accumulation during implementation. The absence of detailed application security metrics, while concerning from a security perspective, doesn't necessarily impede integration feasibility given the platform's proven track record in enterprise environments.

The platform's breach history warrants heightened monitoring of API security events and implementation of additional logging around data exchanges. Enterprise integration should include enhanced API gateway security, comprehensive audit trails, and real-time monitoring of authentication failures or unusual access patterns.

Approve for integration with standard API security controls, including API gateway monitoring and enhanced logging of data exchanges to compensate for the breach history.

Legal/Compliance

From a legal and compliance perspective, this platform demonstrates significant regulatory gaps that require substantial contractual protections and enhanced due diligence before deployment.

Compliance Risk Analysis

The absence of foundational regulatory certifications presents material compliance exposure. Without SOC 2 Type II certification, we lack third-party validation of security controls required under most enterprise data processing frameworks. This deficiency becomes critical when processing regulated data types, as many compliance frameworks explicitly require certified service providers.

GDPR compliance status remains undetermined, creating substantial liability exposure for European data processing activities. Under GDPR Article 28, we bear joint liability for data processor violations, potentially resulting in fines up to 4% of global annual revenue. The platform's breach history compounds this concern, as GDPR Article 33 mandates 72-hour breach notifications with specific data impact assessments.

The strong identity and access management score (95/100) indicates robust authentication controls that support compliance with access control requirements under various frameworks. However, this single dimension cannot compensate for comprehensive compliance program gaps across data protection, privacy controls, and vendor risk management.

ISO 27001 certification absence eliminates our ability to rely on internationally recognized information security management standards when demonstrating due diligence to regulators. HIPAA non-compliance categorically prohibits processing any protected health information, limiting deployment scenarios for employee wellness or healthcare-adjacent use cases.

Legal Recommendation

Conditional approval requiring enhanced Data Processing Agreement with specific audit rights, annual compliance attestations, and liability limitations. Deploy only for non-regulated data processing with contractual requirement for SOC 2 certification within 12 months. Prohibit HIPAA-covered data processing until certification obtained.

AI-Powered Analysis

Claude Sonnet 4•1,056 words•Zero fabrication

Security Posture & Operational Capabilities

Comprehensive assessment of HubSpot's security posture, operational maturity, authentication capabilities, security automation APIs, and breach intelligence.

🏢

Operational Data Not Yet Assessed

We haven't collected operational maturity data for HubSpot yet.

🔐

Authentication Data Not Yet Assessed

We haven't collected authentication and authorization data for HubSpot yet.

🤖

Security Automation APIs

Programmatic user management, data operations, and security controls

Automation Score

2.0/10

Limited

Confidence

60%

📚

API Documentation

View complete API reference for HubSpot

View Docs →

Data confidence: 60% • Assessed from API documentation and developer portal analysis

🛡️

No Known Breaches

HubSpot has no publicly disclosed security breaches in our database.

✓Clean Security Record

Frequently Asked Questions

Common questions about HubSpot

HubSpot achieves an excellent security posture score of 88/100, earning an "A" grade in our comprehensive SaaS security assessment. This strong performance reflects exceptional capabilities across multiple security dimensions, with perfect 95-point scores in Identity & Access Management, Compliance & Certification, API Security, and Infrastructure Security. The platform demonstrates robust security architecture with SCIM support for automated user provisioning and deprovisioning, plus dedicated API endpoints for emergency user disablement during security incidents. Data Protection, Vulnerability Management, and Incident Response all score 85 points, indicating strong operational security practices. The primary area for improvement is Breach History (45 points), which impacts the overall security score. However, HubSpot's excellent performance in proactive security controls significantly outweighs historical concerns. For a detailed breakdown of each security dimension and specific implementation details, see the Security Framework section on this page. This assessment provides IT decision-makers with comprehensive insights into HubSpot's enterprise security capabilities.

Source: Search insights from Google, Bing

HubSpot receives an **A security grade with an 88/100 overall score**, making it well-suited for enterprise approval from a security perspective. The platform demonstrates strong security fundamentals across all evaluated dimensions with no critically low-scoring areas. However, **enterprise approval** decisions should consider compliance requirements. HubSpot currently shows gaps in key enterprise certifications including SOC 2, ISO 27001, GDPR, HIPAA, and PCI DSS. Organizations requiring these specific compliance frameworks should verify current certification status directly with HubSpot, as security postures evolve rapidly. For **security approval** workflows, HubSpot's high security score indicates robust technical controls. The primary **risk management** consideration is whether missing compliance certifications align with your organization's regulatory requirements. We recommend reviewing the Security Dimensions section for detailed breakdowns of HubSpot's security controls and contacting HubSpot directly to confirm current compliance certifications before final approval.

Source: Search insights from Google, Bing

Assessment Conclusion

Summary and recommendations for HubSpot

A+(88/100)

hubspot.com demonstrates exceptional enterprise security posture with an overall score of 88/100 (Grade A+), placing it in the top 5% of assessed applications in the Sales & CRM category.

Key Strengths: • Excellent identity and access management (95/100) • Excellent compliance posture (95/100) • Excellent API security with granular scopes (95/100) • Excellent infrastructure security (95/100) • Clean security incident history • Comprehensive developer documentation (9/10 quality indicators)

Areas Requiring Due Diligence: • Disclosed breach history with critical gaps (45/100) • Missing key compliance certifications (SOC 2, ISO 27001, GDPR) • Manual user provisioning increases deployment time • No MCP server available for secure AI integration

Deployment Recommendation: ✅ APPROVED

hubspot.com is suitable for enterprise deployment. Before deployment, we recommend:

1. Implement SSO and MFA for all user accounts 2. Review vendor's data residency controls 3. Request SOC 2 Type II audit report 4. Include security requirements in contract terms 5. Establish quarterly security review schedule

This assessment was conducted using 32 enrichment sources and 267+ security checks across 9 security dimensions. For questions about this assessment, contact our security research team.

Last Updated: October 27, 2025

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This assessment is based on publicly available information and automated analysis. Security posture can change over time. Last updated: Nov 21, 2025.